NXTGEN Cases Edition Hamburg
June 11, 2026
CUT THE BS
DROP YOUR EGO
THIS IS COMMUNITY
More than just an agenda.
A curated industry event.
NXTGEN Cases isn’t your typical stage program where you’re bombarded with information for eight hours straight.
On June 11, a curated space will come to life in Hamburg for real-world case studies, relevant discussions, and people who don’t just observe marketing - they help shape it.
On stage, the focus is on campaigns, decisions, budgets, lessons learned, and unvarnished behind-the-scenes insights. In between, it’s all about exchange, new perspectives, and access to an industry that often operates through personal networks.
What to Expect
✦ Live cooking, drinks, and real conversations
Foodboom is hosting the event with live cooking, great drinks, and an atmosphere where more happens between sessions than just small talk.
✦ Access beyond NXTGEN
On-site, we’ll be giving away tickets to other industry events, including DDA, Effie, HORIZONT, DMEXCO, and the CMO Dinner during DMEXCO.
✦ Real-world case studies, not glossy presentations
Campaigns that have won awards or are on the verge of doing so. Featuring statistics, decision-making processes, and insights that don’t usually make it into the case study video.
✦ Panels and insights on relevant industry topics
From fostering happiness in agencies with awork to AI, UX, and the question of how marketing work is changing in the long term.
✦ A curated space on equal footing
Brands, agencies, associations, and the community all in one room. With people who take responsibility, share perspectives, and actively help shape the industry.
✦ Moderation with an industry feel
Paulina Schuhmann from Charles & Charlotte and Leo Caspar Anthony from JUSTADDSUGAR will guide you through the day.
Once you've been there, you'll want to go back again and again
“Sports storytelling evokes emotion, creates relevance, and builds connections. This is exactly the perspective I bring to NXTGEN Cases, with the goal of pushing the boundaries of bolder and more relevant marketing.”
Benedikt Nießen
Chief Creative Strategist
Hirsch auf Löwe
“To me, NXTGEN isn’t your typical networking event. It’s a space for genuine exchange—with people who ask similar questions, bring different perspectives to the table, and don’t just celebrate marketing but want to understand it better. That’s exactly what makes the difference.”
Janine Frank
Projectmanager Online Marketing
Freelancer
“If we want the next generation to do marketing better, we have to give them access. To real-world case studies. To real discussions. To people who don’t just talk about how well everything went. That’s exactly what NXTGEN Cases is all about.”
Hans Neubert
Consulting Director
charles & charlotte
MADE TO THRIVE
NXTGEN.club is the community where young, creative minds can grow without limitations.
We provide inspiration and education to empower the next generation in the advertising world, while building a strong, collaborative space. Together, we shape the future of the industry, free from traditional constraints and full of possibilities.
IT‘S PURPOSE-BUILT TO SHARE KNOWLEDGE AND FOSTER AN ENVIRONMENT OF INSPIRATION
NXTGEN Cases Edition Hamburg
Foodboom · June 11, 2026
The most exciting marketing cases of the year.
Presented by the people who made them.
Heard by the people who will shape the future of our industry.
On stage: the Award Winning Best Marketing Cases 2025.
In the room: max. 200 people. That’s it.
12 campaigns: DDA-awarded, Effie-winning, out-of-the-box thinking. With insights that rarely leave the room — phones stay in the bag.
June 11 is no coincidence: The NXTGEN Cases Edition takes place in the context of the ADC Festival. A power day for everyone who wants to know today what will move the industry tomorrow.
Tickets range from €89 to €239 — the fresher you are in the game, the less you pay.
200 spots. Curated. Application only.
OUR REASON-TO-EXIST IS BASED ON DELIVERING INSIGHTS AND INSPIRATION TO THOSE YOUNG LEADERS WHO WANT TO CONNECT AND LEARN (FAST)
OUR PARTNER awork combines project management, team scheduling and time tracking in one tool - FOR MORE HAPPY Co-WORKERS AND BETTER PROCESSES
OUR PARTNER MOCO HELPS AGENCIES RUN THEIR PROJECT BUSINESS WITH MORE CLARITY – CONNECTING PROJECTS, FINANCES AND RESOURCES IN ONE SIMPLE AND EASY TO USE ERP
23.9.26 AT DMEXCO
NXTGEN: AGENCY SUMMIT
10:00 - 18:30
EMPOWERED BY
HOSTED BY
BELIEVERS
