CUT THE BS
DROP YOUR EGO
THIS IS COMMUNITY
NO POLISHED AGENCY PITCHES.
NO CORPORATE FLUFF.
NXTGEN AGENCY SUMMIT BRINGS THE INDUSTRY’S SHARPEST AND NEW UPCOMING MINDS ONTO THE DMEXCO STAGE TO DEBATE THE REAL SHIFTS SHAPING 2027 ONWARDS.
KEYNOTES, PANEL BATTLES AND UNFILTERED FIRECHATS ON THE FUTURE OF COMMUNICATION WITH AND TO NXTGEN BUBBLe.
COMING UP: NXTGEN AGENcY SUMMIT @DMEXCO
WHAT to EXPECT: NXTGEN agency SUMMIT
Cologne · September 24 · 10:00-16:00 · Agency Stage
IRL Marketing in the Age of AI
Social Commerce & Creative Diversification
Scaling Brands to Community
NXT ERA Sports Marketing
Unexpected Spaces for Unexpected Brands
Mental Availability for the Next Gen
EMPOWERED BY
HOSTED BY
BELIEVERS
NEXT STOP: NXTGEN Cases DUSSELDORF
November 2026
The most exciting marketing cases of the year.
Presented by the people who made them.
Heard by the people who will shape the future of our industry.
No Pitch. No Bullshit. No Recording.
While the Summit debates big industry trends on stage, NXTGEN Cases goes behind closed doors. We take the year’s top award-winning campaigns (DDA, Effie, ADC) and unpack what really happened — featuring the actual figures, budget decisions, and unvarnished mistakes presented jointly by Brand and Agency.
Curated & Protected Space:
Max. 250 people. Application only. No phones, no recordings, 100% real insights.
By Marketers, For Marketers:
Designed specifically for mid-level professionals and leads seeking genuine case-study depth.
MADE TO THRIVE
NXTGEN.club is the community where young, creative minds can grow without limitations.
We provide inspiration and education to empower the next generation in the advertising world, while building a strong, collaborative space. Together, we shape the future of the industry, free from traditional constraints and full of possibilities.
IT‘S PURPOSE-BUILT TO SHARE KNOWLEDGE AND FOSTER AN ENVIRONMENT OF INSPIRATION
OUR REASON-TO-EXIST IS BASED ON DELIVERING INSIGHTS AND INSPIRATION TO THOSE YOUNG LEADERS WHO WANT TO CONNECT AND LEARN (FAST)
OUR PARTNER awork combines project management, team scheduling and time tracking in one tool - FOR MORE HAPPY Co-WORKERS AND BETTER PROCESSES
OUR PARTNER MOCO HELPS AGENCIES RUN THEIR PROJECT BUSINESS WITH MORE CLARITY – CONNECTING PROJECTS, FINANCES AND RESOURCES IN ONE SIMPLE AND EASY TO USE ERP
That was NXTGEN Cases 2026 in Hamburg
Once you've been there, you'll want to go back again and again
“Sports storytelling evokes emotion, creates relevance, and builds connections. This is exactly the perspective I bring to NXTGEN Cases, with the goal of pushing the boundaries of bolder and more relevant marketing.”
Benedikt Nießen
Chief Creative Strategist
Hirsch auf Löwe
“To me, NXTGEN isn’t your typical networking event. It’s a space for genuine exchange—with people who ask similar questions, bring different perspectives to the table, and don’t just celebrate marketing but want to understand it better. That’s exactly what makes the difference.”
Janine Frank
Projectmanager Online Marketing
Freelancer
“If we want the next generation to do marketing better, we have to give them access. To real-world case studies. To real discussions. To people who don’t just talk about how well everything went. That’s exactly what NXTGEN Cases is all about.”
Hans Neubert
Consulting Director
charles & charlotte